The HTML 5 technology inside the new browser is fantastic. Having long been unhappy with Adobe Flash, HTML 5 is presenting a powerful alternative. Browsers such as Safari, Firefox and Google Chrome now all support video and audio natively within the browser which is what Flash is predominately used for these days. Internet Explorer 9 will also support video and audio natively.

What about fancy effects you ask? HTML 5 has that covered. Safari 5 supports a breathtaking amount of object manipulation features so you can do some blazingly fast 2D or even 3D effect on any element on a website. Having played around with a few of these effects it is outstanding what can be achieved with very little effort.

With so many fresh new ways to browse the web, websites need to support more than just the cursor. Finger gestures and many other things will start to play a big part in a lot of websites do to the unique web browsing experience on the iPhone and iPad.

At Moogle Media we’re working hard on finding ways to implement these tools today whilst older browsers downgrade gracefully so that your website gets the best of both worlds. The future of the web is looking bright and I’m just glad I’m luckily enough to join the ride.

Phone Number

We have updated our phone number from (03) 9005 8077 to 1300 42 22 42. The old phone number will be disconnected in a few weeks, so please utilise this new number for all future correspondence.

Email Address

The quickest way to contact us is either via our personal email accounts, or via info[at]mooglemedia.com.au. For all enquiries click here to contact us via our website.

We look forward to hearing from you on our new number.

The Moogle Media Team

It doesn’t matter if you’ve spent $500 or $50,000 on website, if you don’t market it you’re not going to get the visitors. When considering getting a website built you need to factor into your budget marketing. And I don’t mean $50 to every $1,000 you invest in the website. Marketing is equally as important as the website itself. What good is a website if it’s not getting found?

Where to market?

The best, most effective place to market your website is online. Why? It’s simple, people are already on the internet ready to look at your site. If you market your website on say a billboard, you’re requiring the people seeing the billboard to remember the website and then find time to visit when they return home. Your success rate is much lower and their is no way to see where those visitors have come from.

Where online?

There is no one place to effectively market your website. For one business it might be right to market on Google, Yahoo, Bing and Facebook, for another Google may be the only worth while solution. It’s all about knowing your market and knowing how to reach them. There may some sites that are relevant for your market that you may affiliate with or buy banner ads for. Get inside your markets head, find where they are visiting and try to entice them to your site.

The more eyes isn’t necessarily better

Just because you’re getting thousands of hits a day it may not mean you’re marketing well. You need to make sure your visitors are relevant – make sure you have a good statistics software to check where your traffic is coming from, what they are viewing, how long they are viewing it for and whether you are getting high bounce rate. If you have forms or products on your site you can set-up conversion tracking to see how many visitors are purchasing or filling in forms compared to the number of visitors you’re getting.

Don’t have the time to worry about marketing?

Not a problem, give us a call and we can meet with you to discuss your marketing needs, as well as completely manage all your marketing to ensure it’s bringing relative visitors to your site. Allowing you to focus on dealing with all your new customers.

Building a website is very much like building a house. Usually it won’t take as long to build, but depending on how complex the website is, it can.

Stage 1: Architecture

Before you start building, you need to know what you’re building. Stage 1 of the website design and development process requires a layout of how the website will look. Your web design company will design a layout or mock which the website will be based on. Once you’re happy with the mock they’ll continue to design the final look of the website. This is just an image, which will later be made into a live site.

Stage 2: Choosing the land

So you have the plans now where are you going to put the website? In websites there are 2 factors to consider here, they are the domain name and website host.

A domain name is what people type in their browser to go to your website eg. www.mooglemedia.com.au – a bit like the address of your house. Unlike a house though you can have as many addresses as you’d like for your website – you just have to pay for them.

The website host is the actual land that the address is linked to. It’s basically where we’ll build your website. You’ll pay varying amounts for the website host depending on the site and quality etc.

Consult your web developer if you plan to buy your own hosting as they will have certain requirements for the host to ensure they can build on it. It is often best to let your web developer take care of all the hosting for you, most are able to handle your domain names as well.

Stage 3: Construction

This is usually the longest stage of the process. The developer will take the designs, and then start building your website. If your project is quite complex you may not see anything worthwhile for a little while as the foundations need to be laid before you build on it. From there you can build the frame, before completing the home page and then going inside and doing all the other pages.

From here you can assess and make sure it is all as per the plan. If it is, then you can launch your website for all to see.

Conclusion

This is a general way we produce websites, most other web design companies will follow the same or similar structure. I hope this help you understand a little bit more the process involved with website design and development.